You will all be sick of hearing about our 99p store soon, but whilst purchasing an uber bottle of Messhead for the fiancé I spotted this on the shelf.
It looks very similar to the John Freida blonde shampoo and conditioner collection. Unfortunately on this trip I didn't see the shampoo so just bought the conditioner, but when I next stop by I will be on the lookout for the shampoo!! I always love trying new shampoos and conditioners because I've never really found something that makes me think my hair looks amazing, except when I recently used a hair treatment mask for the first time (will review shortly).
I dyed my hair a dark blonde on Friday evening and used this afterwards and my hair does look very blonde in comparison to the shade it was, but obviously at the moment I'm not sure if that's due to the dye or whether the conditioner did lighten my hair.
I will be washing my hair again soon so I'll let you know if I see a noticeable difference!!
Let me know if you have purchased this item or the John Freida one, I would be interested to know if it worked for you.

